# Sid Reddy — Principal Data & AI Consultant

> Raghavendra Siddi Reddy ("Sid") is a Principal Data & AI Consultant based in Dubai, UAE,
> with 10+ years of experience building agentic AI systems, marketing analytics platforms,
> and governed data pipelines for global brands across MENA (UAE, KSA, Egypt).

## Who he is
- Current: Independent Principal Data & AI Consultant (Oct 2025–present)
- Prior leadership: Director Data Architecture (Axxel Technologies), Head of Analytics (MAG Group),
  Director of Data & Analytics (Create Group), plus Publicis, MRM, Accenture
- Education: B.Tech, Jawaharlal Nehru Technological University, Hyderabad
- Contact: raghavhvr@outlook.com · linkedin.com/in/siddireddy · github.com/raghavhvr

## What he does
- Agentic AI: LangChain agents, LLM tool-use orchestration, text-to-SQL insight agents (−72% analyst turnaround)
- Marketing analytics: BigQuery platforms integrating Meta/Google/TikTok/Adjust (+35% ROAS visibility, 2M+ weekly signals)
- Data engineering: medallion (bronze/silver/gold) pipelines, entity resolution, idempotent scoring (−84% reconciliation effort)
- Full-stack AI apps: Next.js 15, Supabase/pgvector, LLM APIs
- Governance: IAM, PII tagging/lineage, GDPR, ISO 27001, identity resolution & clean-room strategy

## Pages
- [Home](https://siddie.me/): Profile, experience timeline, skills, contact
- [DOOH Reach Planner](https://siddie.me/projects/dooh-reach-planner.html): Interactive media-planning demo with frequency-model reach estimation
- [Lead Scoring Simulator](https://siddie.me/projects/lead-scoring.html): Live logistic propensity model with feature-contribution explainability
- [Attribution Model Explorer](https://siddie.me/projects/attribution-explorer.html): Five attribution models compared over identical conversion paths
- [AI Insights Agent](https://siddie.me/projects/insights-agent.html): Agentic plan→SQL→execute→synthesize demo on synthetic campaign data

All project demos run in-browser on synthetic data, rebuilt from real client engagements with confidential details removed.