Dubai · Data & AI · 10+ years
I'm Raghavendra Siddi Reddy — Principal Data & AI Consultant. I build agentic AI systems, marketing analytics platforms, and governed data pipelines that have generated multimillion-dollar impact for global brands across MENA.
About
For over a decade I've sat at the intersection of engineering, machine learning, and the boardroom — leading cross-functional teams at agencies and enterprises across Dubai and India, from Accenture and Publicis to director-level roles owning enterprise data strategy.
Today I work independently with MENA's largest advertisers and agency groups: architecting agentic AI systems for media planning and competitive intelligence, building medallion-architecture pipelines on BigQuery, and translating technical architecture into narratives executives act on.
I'm known for modernizing data ecosystems, operationalizing AI at scale, and building high-performance data cultures — with audit-ready governance baked in, not bolted on.
Track record
USD, cumulative · figures as documented across engagements 2014–2025
Experience
Agentic AI for media planning, supplier intelligence, and competitive analysis (−72% analyst turnaround). MENA marketing analytics platforms on BigQuery integrating Meta, Google, TikTok & Adjust (+35% ROAS visibility, 2M+ weekly optimization signals). Full-stack AI apps on Next.js 15, Supabase/pgvector, and LLM APIs.
Directed enterprise Data & AI strategy — scaled 120+ production pipelines, cut platform latency 40%, and established governance & automated PII-tagging frameworks achieving full audit readiness.
Analytics transformation roadmap unlocking $4.2M/year via Power BI decision intelligence; deployed ML pricing intelligence as a microservice with $1.1M quarterly impact.
End-to-end data modernization (−28% infra cost). GA4 → BigQuery → Sprinklr marketing data products driving $2.3M incremental revenue; launched enterprise Customer 360 (−18% CAC, +22% LTV).
Modernized McDonald's enterprise pipelines on BigQuery (99.8% corruption eliminated); delivered a Salesforce propensity model for Mercedes (+15% conversion, $2M annual pipeline lift).
Built an Oracle → Tableau analytics hub (−40% reporting time), led a 70-member ops team at Accenture lifting campaign success from 40% to 85%, and shipped Python automation saving ~$200K/year.
Capabilities
Projects
Each project below is a working interactive demo running in your browser on synthetic data — rebuilt from real engagements with the confidential parts removed.
Plan a digital out-of-home campaign across Dubai venues. Pick screens, set flight length, and watch a frequency-model reach curve respond live.
The propensity model pattern behind a +15% conversion lift for an automotive brand — move the levers, watch the score and feature contributions react.
Same conversion paths, five attribution models, very different answers. See why model choice quietly reallocates your media budget.
Ask questions in plain English; an agent plans, writes SQL, queries a synthetic campaign warehouse, and answers with charts — the Gen-AI insights bot pattern.
Contact
Open to consulting engagements, fractional leadership, and ambitious data & AI builds across MENA and beyond.